The ABCs of Facebook Marketing
Facebook continues to provide a powerful social media advertising platform. Is it effective? Can you reach the right customer? Can you get an ROI? Can you acquire new and potential customers?
The answer to most of these questions relies on fully understanding how Facebook's advertising platform works. Facebook's daily users continue to grow, and it is undoubtedly a good place to extend your brand and engage with potential customers.
This article lays out in easy-to-follow details, the ABCs of creating and designing an advertising campaign. There are various elements that go into a successful advertising campaign on Facebook, and having a good grasp of these elements will go a long way in setting up, managing, and analyzing your campaign.