Marketing Principles Across Industries

The role of marketing for small businesses

Marketing is a practice to help businesses promote, and sell products and services. Effective marketing requires a strategic approach. An effort to determine the what, why, when, who and how, which lays out the foundation to build marketing programs that will meet your key business objectives.

A coherent marketing strategy will take into consideration a few important points: goals, objectives, and a budget. Armed with a cleared-eyed understanding of what is required for success, you can build a marketing plan/program to accomplish your stated goals and key business objectives.

Marketing is a practice that can be deployed across any industry - the single most important aspect of creating a marketing plan lies in the understanding of the goals and objectives of the organization. Marketing services as a vehicle to transport ideas - generate interest in a product, increase revenue, or establish the value proposition of a brand.

Here is a case study relating to how you can deploy a marketing strategy to a specific industry to meet the sales and revenue goals.

Property Manager’s Guide to Marketing to Owners - By Proper ai-team

“You might not think to ask your accountant for marketing advice — but we’re not your average number crunchers. As the fastest growing property accounting startup in the country, we’ve learned what it takes to successfully market your services in the property world”. See the full article here.