The Link-Building Strategy
Make sure that your site is the authority
Even though we have witnessed a great deal of change as it relates to Search Engine Optimization (SEO), one thing has remained the same - good content cannot be substituted. Creating an effective SEO strategy includes keeping a keen eye on what not to do, and focusing on what is important. Since SEO is about relevant content that is quantitative and qualitative, there are specific areas that should be taken into consideration. SocialMediaToday provides the details and context for the pros and cons of an effective SEO strategy. Following are the broad strokes from the article.
Let's start with the definition of SEO
According to moz.com Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. We can underscore quantity and quality, simply because it is the cornerstone of effective SEO implementation.
These are not effective strategies
Link farms
Keywords stuffing
Buying links
SEO squatting
Create social media accounts for your pets so you can generate social search links back to your website.
Effective SEO Strategies include:
Topic Clusters
Constructing Pillar Pages
Building out your pillar content
Search Engine Results Page (SERP)
SERP Engagement Metrics
Traffic
Time spent on-site by visitors
Pageviews
Bounce rate
Are you at the start of your SEO journey? Maybe you’ve heard that SEO can help drive traffic to your website and get you higher rankings, but you aren’t really sure how it works or what areas to focus on? Well, you’ve come to the right place. Read on to find out what every digital marketer should know about SEO.
What is SEO and how does it work? Presented by The Digital XX
