The Long Arc of Instagram Stories
How Long Should Instagram Stories be?
“We are, as a species, addicted to stories. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” — Jonathan Gottschall. Storytelling is a universal element that makes us uniquely human. Stories spark curiosity, touch emotions, and create lasting impressions that help us understand ourselves, others, and the external world. Above all, stories are engaging. (Anna Waterhouse - Marketing Intern @ Galatic Fed).
If you are managing a small business and searching for opportunities to promote, market, and extend your brand awareness - consider incorporating Instagram Stories into your social media strategies.
According to Motionbox, Instagram stories are essential to getting more engagement and views on your content. While the Instagram app allows for a great deal of customization it's not perfect. That's where Motionbox comes in. We help take your Instagram Stories to the next level. Just like with Instagram our UI is straightforward, however, with a whole range of additional options, you'll be able to create Instagram stories that really stand out from the crowd.
This article by Galatic Fed goes into great detail about how long Instagram stories should be, and how to ensure you create an effective branded Instagram story. See the full article here: How Long Should Instagram Stories be?
Instagram rolled out Stories Highlights and Stories Archive.
Two new tools which enable users to hold on to their favorite memories from Instagram Stories. These additional Stories features offer up precious new opportunities for brands to promote their content and attract new customers.
What are Instagram Stories?
According to Buffer, Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. Like Snapchat, the photos and videos are shared on your Instagram Story. They are ephemeral and can't be viewed once 24 hours have elapsed.
Instagram Stories
How to Use Highlights and Story Links to Increase Conversions
Instagram Story Archive and Stories Highlights, can re-surface the most popular parts of a previous Story. These stories can showcase it to your audience as a "new" post - with promotional links included.
Explore the steps to to share a story from your Stories Archive here
