How Social Media Impacts Your SEO: 6 Things You Need to Know
Let’s examine these 2 elements separately before diving into social media and SEO.
What is Search Intent?
According to Danny Mahoney, search is a crucial concept in the marketing world. See the full article below:
What is Search Engine Optimization (SEO)?
According to SEMRUSH SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. SEO focuses on improving the rankings in the organic – aka non-paid – search results. If you have a website and you want to get more traffic, it should be part of your marketing efforts.
The basic essence of SEO is to make it easier for people searching for a product, restaurant, hotel, sports activities, etc to easily find the available options online.
Express Text offers a great visual overview and representation of the evolution of search engine optimization - the benefits and how SEO works. See the full article here: ExpressText
Now that we understand the role SEO plays, let’s take a look at how social media impacts SEO.
Here are 6 things you need to know:
Drives Website Traffic
Social Media Profiles Rank in Search Engines Results
Improves Your Content Reach
Social Media Platforms are Search Engines
It’s your Local SEO
YouTube videos get prominent rankings in search engine results
Social Media Plays a Critical Role
As you can see from these points, social media plays a crucial role in your overall SEO strategy even though it may not directly affect your rankings. It mainly works by bringing your brand and content more visibility, which in turn drives more traffic.
Besides, your social media profiles and YouTube videos also rank among regular search results. So optimizing them for the search engines will definitely boost your overall SEO strategy.
You can read more about each step above in more detail here
