Digital Marketing and the Rise of Video [updated]

Videos are here for a long time…it’s a sentiment that is shared by many marketers. It is difficult to imagine a digital marketing strategy without video as a core key business objective.

Oftentimes, we get stuck pondering the cost, rather than considering the benefits. The good news is simple - start with organically produced videos (on your cellphone) and expand into more professionally produced products once you determine its value proposition, but don’t wait to take full advantage of incorporating video into your marketing strategy.

Here are some statistics about effective video marketing you will find encouraging. See the link below for details.

The Rise of Video Revealed in an Infographic

Videos continue to play a central role in our digital marketing strategy. As an update to this post, this recent article by CodeFuel - A Perion Company supports the critical nature videos play in marketing messages and the overall strategic digital approach.

Here is a quick update regarding the increase of video viewing online year-over-year:

• US digital video viewers in 2020 - 239 million

• Worldwide video viewers in 2021 - 2.9 billion

We've heard the statistics about how many views videos get on YouTube, but most marketers have failed to ensure that they are incorporating video into their digital marketing strategies in a succinct way. Here are some staggering YouTube statistics for 2018

1. 300 hours of video is uploaded to YouTube every minute

2. Almost 5 billion videos are watched on YouTube every single day

3. YouTube gets 30 million visitors per day 

I listed just a few statistics from the list. How can video not be central to your digital marketing strategy? If it isn't, now is the time to make that change. 

Videos are Making a Change

The Infographic also offer up some really staggering statistics around videos as well. See a few here:

• Videos are driving traffic by 157% 

• Video retains visitors by 88%

• Video is responsible for conversion rates 71% of the times 

See the details here - using videos is not in question; it's a necessity.