A Small Business Guide to YouTube Marketing

Why YouTube

According to the small business guide to YouTube Marketing, and given the popularity of video content, it likely should be - YouTube has more than 1.8 billion monthly active users, and remains the online video leader, despite rising challenges from Facebook, Twitter, and others.

YouTube is also a central platform to the Google ecosystem, which provides a deeper level of organic search and provides the greatest opportunity for ongoing Search Engine Optimization (SEO).

YouTube Channel Overview Statistics

Small Business YouTube Marketing Guidelines

Some of the key factors to make certain that you are maximizing the use of the YouTube channel includes:

• Customizing the channel with your brand colors

• Adding branded photos

• Including branded Hashtags

• Incorporating meta data that supports your business keywords

Check out the Infographics Small Business Youtube Marketing Guidelines here