7 Ways Social Media Listening Can Help
Use Social Media Listening to help grow your business
What is social media listening? Social Media listening is the art of learning more about what people are saying about your business, understanding the competition, and using a tool to gather this information and take specific actions.
Social Media can help you accomplish several key objectives:
Improve customer service
Make a better product
Find new clients
Market your products through industry influencers
Learn more about your clients
Create targeted, high converting ads
Keep an eye on your competition
Social Media Listening Tools
Social Media listening tools allow you to easily accomplish the key objectives in a more efficient way. All social media listening tools are not created equal, so one would have to test drive a few, before you settle on the one that best fits your business needs. Here a list of 5 social media listening tools you can explore
Here are a few key objectives you can use to improve your social media listening skills
Monitor your competitors brand name, product names and handle
Gather industry buzzwords
Determine the effectiveness of your hashtags and those of your competitors
