6 Rules for Crafting Email Content That Connects

Email marketing remains one of the most cost-effective digital marketing channels. However, maximizing this channel is still underrated. It is not about sending an email. It's about building a sustainable relationship with a recipient. Whether that is to promote a product, generate sales, or increase revenue, it's all about the recipient. 

In order to make this channel work hard for you, you have to always keep the purpose top of mind. How can I help you? How can I make a difference? How can I ensure that you have the best experience? This approach helps in the creation of relevant content. Creating content is vitally critical to email marketing. Telling a story and using engaging content -  photos, videos, and descriptive words is what it’s all about. Make it relevant.

Make it interesting. Make it personal. Email marketing continues to find ways to remain relevant.  Explore the 6 Rules to Craft Email Content That Connects