The Social Media landscape continues to evolve. There’s an old axiom that says: change is good. This question is posed many times during conversations around the use of social media in today’s work environment. Are you comfortable with the change you are witnessing in social media? Does it have an impact on your business? What kinds of changes are you making to ensure that the impact is a positive attribution?
Small business owners are still struggling with questions surrounding social media and wondering what role, if any, should social media play in their overall digital strategy. Well, don’t dismay, social media is here to stay, even if the change is constant.
If you are a small business owner, you should focus on the social media platforms that represent your target audience. Understanding your customer base will help you determine which social media platform works for your business. Once you’ve determined which platform fits, the next step should be creating a cohesive social media strategy to help you maximize time, effort and reach.
Here are some guidelines to consider when creating a social media strategy.
5 Habits to consider when managing your social media strategy
This is a great article around how to be a successful social media manager, especially if you are considering taking on the role as a small business owner.
Focus on building a community, not just an audience
Set a timer
Take mental health breaks
Just say no to perfectionism
Advocate for yourself
The author, Julia Campbell goes into great deal on each habit and shares her views about what you should consider as you delve into executing your social media plans.