3 Email Marketing Tips to Increase Engagement
Email Marketing - A powerful tool
Email Marketing is a powerful tool and can help you extend brand awareness, increase online visibility, and build stronger one-to-one customer relationships. More importantly, email marketing can increase engagement with existing customers and potential customers alike.
Why is Email Marketing Essential
According to Marketing Dive, the popularity of email has increased exponentially since it was first introduced to the public in the mid-1990s. A mere 10 million people had an email account in 1997. By 2018, that number had risen to at least three billion and is still climbing.
Because of the large number of people using email, many marketers have developed in-depth email marketing campaigns to build their customer base. Email marketing is similar to billboard marketing in that it’s easy to reach an enormous number of would-be customers who are just passing through. The trick, as with all marketing, is converting email opens into successful sales and increased brand loyalty.
3 Tips to Increase Engagement
An email marketing strategy undergirds a successful plan. It includes best practices - with great respect for the email inbox. You must ensure that you build a respectful relationship with your customers and ensure that you understand their needs and provide valuable and current communications with each email campaign execution.
Here are the 3 tips that can help you improve your engagement:
Focus on Subject Lines
Segment Email Marketing Lists
Send Mobile-Friendly Emails
Explore the details of the genesis of email marketing and go deeper into the 3 tips to improve your email marketing engagement strategy. Get the details here
One particularly relevant statistic mentioned in Salesforce's research is: Fifty-seven percent of customers prefer to engage companies through digital channels. The article can be found here: digital engagement
