10 of the Best Social Media Marketing Tools

Why is Social Media Important for your business?

Social Media a rich platform that allows a small business to expand its brand awareness, reach their audiences on multiple platforms, and engage on a social level. It also provides an opportunity to advertise and promote its products and services to a very targeted audience.

As a result of having a very robust social media market, you will have a lot of choices regarding which tools are most effective in marketing, advertising, and analyzing each platform. One would say, the more the merrier, but how do you decide which one is a good fit for you?

According to Grow Gurus, ‘‘Social networks are one of the fastest-growing industries in the world’’. As a small business, it is critically important to understand the power of social media and the role it can play in your marketing strategies.

List of tools broken down into five crucial categories:

1. Social media monitoring

   1. Awario

   2. Mention

2. Social media management

   1. Buffer

   2. Sprout Social

3. Content marketing

   1. Buzzsumo

   2. Social Animal

4. Creating workflows

   1. Zapier

   2. IFTTT

5. Advertising

   1. Qwaya

   2. AdExpresso

The above list and categories are a sample of the available tools to help you market, promote, and analyze the effectiveness of social media. Click here to explore each tool and category in more detail.