Social Media encompasses a wide array of platforms, catering to a very diverse consumer marketplace. As a marketer, it is critical to understand the consumer profile for each social media; they are not all created equally.
Facebook, Instagram, Twitter, YouTube, and others are expanding their reach every year. Do you know where to find your potential customers? Which social media platform works best?
Pinterest is quickly coming into focus, and positioning itself as a advertising and marketing powerhouse. For a very long time marketers struggled to find the right balance for Pinterest.
This article provides a clearer view of how to best use Pinterest to support the overall marketing and advertising goals and objectives.