Content Marketing is central to your digital strategy
Digital Marketing requires relevant content to feed social media, websites, email marketing, blog posts, and newsletter. Content Marketing is the engine that helps to keep consumers engaged with your brand. So, if content marketing is so important, what are the trends to look out for in 2019?
As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, and it becomes even more competitive for brands trying to grab any second of our attention that they can.
Content is at the center of the connection between your brand and your customer – it’s either going to open their minds and heart to pay attention and care that your brand exists, or it won’t.
f you can connect with your audience in an authentic, human way, leveraging content to deepen relationships, vs only selling, your results will exponentially increase.
Content Marketing Trends to Watch in 2019
- Content Marketing Plan – Bottom Line You Need One
- Original and Relevant Content – NOT Click Bait
- Voice Control and Search
- Test New Formats Such as Video, Audio and Short Stories
- Data Driven Decisions Cure Social Shiny Object Syndrome
- Brand Storytelling
Content Marketing covers a wide swath of your digital marketing initiatives, so planning is key to ensure that you’ve created a path that will help to effectively manage your content strategy.
Determine your social media goals. Define your key business objectives. Outline the day and time you would like to execute each content piece. Create sufficient content that will cover 30 – 60 days at a time. Then execute, analyze and optimize.