Mobile plays an important role in search. It’s here to stay.
It is also important to understand that a digital marketing strategy without mobile, can very quickly become a threat to your overall success. Consumers start their search for a product, service, or a business on mobile. So, ensuring that you have a mobile-friendly website is critical to a successful digital marketing plan.
According to Google, nearly 9 in 10 smartphone owners who describe a mobile brand experience as helpful or relevant would purchase from a brand again. Simply put, mobile leads the day. Make sure that you are creating a good experience for consumers to find and interact with your brand via a mobile device.