All of the hand wringing about the role social media plays in marketing strategy development is finally over. What role does it plays? How effective is social media in delivering sales, leads, or helping to promote a brand? Should you have a social media strategy, or should your marketing strategy encompass social media? These are questions that were explored over the past few years.
The debate is over — Facebook, Twitter, Pinterest, Instagram, Google+, Snap Chat, etc. are all moving the argument along. The question is not should we promote our brand via social media, but rather, which platforms best matches our target audience.
So, here we go, a guide in developing a social media strategy. The horse is out of the barn – and having a robust social media strategy is the standard moving forward.