Trends in general are leading indicators, and there is no exception with regards to social media trends. It is important to understand what worked in the past, and what is being predicted for the future. In doing so, you can plan forward and take advantage of the upcoming opportunities.
Social Media Trends in 2019 and beyond
According to Social Media Today, gone are the days when companies are able to treat social media as an afterthought, or as a supplemental marketing channel.
Today, social media platforms are where a business has an opportunity to consistently demonstrate its value, and reinforce its voice. Social networks are the go-to platforms where customers ask questions, offer accolades, and air complaints. No business can ignore the significance of its social media presence, because it influences how people perceive its brand.
5 Social Media Trends to watch
- The growing importance of personal branding to business branding
- Long-form content for making an SEO impact
- Acceleration of personalized marketing
- Video’s prominence as the preferred form of content
- “Pay to play”—the path to more exposure
There is no surprise that branding, Search Engine Optimization (SEO), and videos are central to the trends we will see in 2019. There are some things that will not change, but how we leverage them to support your business goals and objectives is where you will find the sweet spot.
A strong reminder!
“The one trend you can always count on resurfacing year after year is that businesses must, to some degree, adjust their social media approach to gain broader awareness, and increase engagement with customers.”