The role a memorable brand plays in your business
Building memorable brand requires people, design and customer interaction. What makes a brand? Some of the important things to remember about a brand is consistency, quality of work, excellent customer experiences, and staying true to a the brand experience and service.
Building a Memorable Brand includes:
- Evaluating the brand
- Brand description
- Personalize the brand
- Differentiation & positioning
- Brand promotion
According to Ellevate, Developing an impactful brand is make-or-break. It’s what will help your company gain new customers, and most importantly, it’s what will keep them coming back.
Following are 4 critical steps for building a memorable brand:
- No meaning = no story
- What’s in a name? Everything
- Your business is not all about you
- Why are you doing this
Your brand should mean something to you. It’s the face of your company and the metric the public will measure you by. Your business’s name should represent a metaphor, symbol, word or emotion that evokes a story, memory or meaning.