Which metrics should you track In social media circles, we are faced with the age-old question: which came first? Reach or Impressions. Well, the answer depends on which social media platform you are using. As it stands, each platform uses a different definition for Reach Vs Impressions. So, what’s really important is determining your key […]
Archives for April 2019
How to Use Google Adwords Editor and make your work-day easier.
Here is why people unfollow you on Twitter Before we outlined the reason why people would unfollow on Twitter, given the importance of being on Twitter in the first place, let’s ask the simple question: Do you have a social media strategy? If the answer is no, I suggest that you stop posting and create […]
What is SEO? Search Engine Optimization (SEO) is the cornerstone of creating relevant content. Content is king. Creating relevant content for social media, websites, newsletters and blog posts is critical to increasing consumer engagement. Content feeds the search engines, and relevant content helps to get your products and services at the top of the search […]
Making user generated content work for your blog – creating rich voices for your readers.