Which metrics should you track In social media circles, we are faced with the age-old question: which came first? Reach or Impressions. Well, the answer depends on which social media platform you are using. As it stands, each platform uses a different definition for Reach Vs Impressions. So, what’s really important is determining your key […]
Archives for September 2018
Here are 8 ways to recover when you have a memory lapse during a presentation.
Compelling blog content is important for SEO
Video marketing is a strong contender for brand awareness and a good brand experience
We’ve heard the conversations around how important data is to our overall business goals and objectives, yet we have failed to embrace some of the basic principles around data-driven strategies. In order to ensure the best utilization of data, we must first understand the value it plays in our day-to-day role, whichever role that might […]